Growth Marketing Executive

Responsibilities: Revenue Growth (Core KPI): Drive consistent increases in daily and monthly order volume Improve cost per order while scaling revenue Paid Advertising: Own and optimise Meta and Google ad campaigns end-to-end Test creatives daily (Reels, carousels, UGC-style content) Build and scale retargeting and lookalike audiences Content That Converts: Plan and execute a monthly content calendar Create or oversee high-converting product content and captions that reflect our premium, aspirational brand voice Retention & CRM: Manage customer database and segmentation Run WhatsApp broadcast and catalog campaigns (a high-ROI channel for us) Execute email/SMS campaigns and improve repeat purchase rate Partnerships & Campaigns: Identify and manage micro-influencer collaborations Support seasonal campaigns, product launches, and corporate/B2B gifting Performance & Reporting: Track and report weekly on ROAS, cost per order, conversion rate, and repeat purchases Provide actionable insights and recommendations Who You Are: You take full ownership, you spot gaps and act without waiting for instructions You are relentlessly driven by results; marketing equals revenue, not likes or impressions You execute fast, test constantly, and iterate based on data You maintain high standards for premium branding and never cheapen our voice You are honest with numbers; you diagnose problems instead of spinning results You understand how to speak to 40+ accomplished, successful Nigerians with respect and aspiration You are ambitious and excited by the chance to grow with a purpose-driven brand Requirements: 3–5 years' hands-on experience in digital/growth/e-commerce marketing (fashion, lifestyle or retail is a strong advantage) Proven track record managing Meta Ads with real budgets and measurable results (ROAS, cost per order, or revenue-driven), not just boosting posts Strong working knowledge of Meta Business Suite, Advantage+, audience building, and creative testing Ability to create high-converting content using Canva, CapCut or similar tools Strong persuasive copywriting skills aligned with a premium brand tone Data-driven mindset with comfort interpreting performance metrics Full-time availability to work on-site in our Lagos office (no remote-only) Genuinely appreciates premium craftsmanship and understands what it means to market to Nigeria's accomplished professional class, not just sell to them Strong Advantages: Experience with WhatsApp Business API/catalog and broadcast campaigns Familiarity with email platforms (Mailchimp, Klaviyo or similar) and Google Analytics Google Ads experience is a plus but not required Remuneration: NGN 500,000 Monthly Gross Benefits: Performance bonus (tied to order/revenue growth) Full HMO In-office lunch provided Direct reporting to the MD: your impact will be visible and rewarded quickly Clear path to grow into Head of Marketing as the company scales The opportunity to build something meaningful with a brand that has strong purpose and product-market fit

Responsibilities: Revenue Growth (Core KPI): Drive consistent increases in daily and monthly order volume Improve cost per order while scaling revenue Paid Advertising: Own and optimise Meta and Google ad campaigns end-to-end Test creatives daily (Reels, carousels, UGC-style content) Build and scale retargeting and lookalike audiences Content That Converts: Plan and execute a monthly content calendar Create or oversee high-converting product content and captions that reflect our premium, aspirational brand voice Retention & CRM: Manage customer database and segmentation Run WhatsApp broadcast and catalog campaigns (a high-ROI channel for us) Execute email/SMS campaigns and improve repeat purchase rate Partnerships & Campaigns: Identify and manage micro-influencer collaborations Support seasonal campaigns, product launches, and corporate/B2B gifting Performance & Reporting: Track and report weekly on ROAS, cost per order, conversion rate, and repeat purchases Provide actionable insights and recommendations Who You Are: You take full ownership, you spot gaps and act without waiting for instructions You are relentlessly driven by results; marketing equals revenue, not likes or impressions You execute fast, test constantly, and iterate based on data You maintain high standards for premium branding and never cheapen our voice You are honest with numbers; you diagnose problems instead of spinning results You understand how to speak to 40+ accomplished, successful Nigerians with respect and aspiration You are ambitious and excited by the chance to grow with a purpose-driven brand

Requirements: 3–5 years' hands-on experience in digital/growth/e-commerce marketing (fashion, lifestyle or retail is a strong advantage) Proven track record managing Meta Ads with real budgets and measurable results (ROAS, cost per order, or revenue-driven), not just boosting posts Strong working knowledge of Meta Business Suite, Advantage+, audience building, and creative testing Ability to create high-converting content using Canva, CapCut or similar tools Strong persuasive copywriting skills aligned with a premium brand tone Data-driven mindset with comfort interpreting performance metrics Full-time availability to work on-site in our Lagos office (no remote-only) Genuinely appreciates premium craftsmanship and understands what it means to market to Nigeria's accomplished professional class, not just sell to them Strong Advantages: Experience with WhatsApp Business API/catalog and broadcast campaigns Familiarity with email platforms (Mailchimp, Klaviyo or similar) and Google Analytics Google Ads experience is a plus but not required Remuneration: NGN 500,000 Monthly Gross Benefits: Performance bonus (tied to order/revenue growth) Full HMO In-office lunch provided Direct reporting to the MD: your impact will be visible and rewarded quickly Clear path to grow into Head of Marketing as the company scales The opportunity to build something meaningful with a brand that has strong purpose and product-market fit