Brand and Marketing Manager

Responsibilities: Marketing Strategy & Leadership: Develop and execute a comprehensive marketing strategy aligned with business goals Define quarterly and annual marketing roadmaps Lead brand positioning to ensure top-of-mind awareness and market leadership Translate company objectives into campaigns, content, and growth initiatives Manage and mentor the marketing team (social, graphics, content, ads Social Media Leadership: Oversee multi-platform social media strategy (Instagram, TikTok, X, YouTube, LinkedIn, etc.) Build and maintain a consistent brand voice and tone Track and improve: For the Social media team, engagement rate, reach, impressions, follower growth, and conversion from social media Work hand in hand to identify trends, viral opportunities, and platform-specific strategies Lead content calendars and campaign rollout Digital Marketing & Performance: Plan and execute paid marketing campaigns (Meta, Google, TikTok Ads) Optimize for CAC (customer acquisition cost), ROAS (return on ad spend), and conversion rates Manage SEO strategy, keyword growth, rankings, traffic share, email marketing campaigns, and website conversion funnels Collaborate with tech/product teams on tracking, attribution, and automation Creative Direction (Graphics & Content): Lead visual identity and ensure brand consistency across all touchpoints Supervise and guide the graphics/design team Approve campaign creatives, social media designs, website banners, and product visuals, Ensure all creative outputs are High-quality, Conversion-focused and On-brand Campaign Planning & Execution: Lead major campaigns (e.g., Black Friday, Christmas, Promotions, Giveaways) Develop Campaign concepts, Messaging frameworks, and Content rollouts Coordinate across teams (operations, finance, tech, customer support) Ensure on-time, high-impact execution Analytics & Reporting: Define and track core metrics: traffic & digital share, Conversion rates, Revenue contribution from marketing, and social performance metrics Build dashboards, deliver monthly performance reviews, and campaign post-mortems Use data to continuously optimize strategy Brand & Growth Initiatives: Drive brand partnerships and collaboration Identify and execute growth opportunities Improve customer journey and retention strategies Support influencer and community marketing efforts Cross-Functional Collaboration Work closely with sales, operations (for demand planning), tech team (for integrations & tracking), and customer support (for feedback loops) Align marketing efforts with business operations and inventory Requirements 3–5 years in marketing (preferably digital/e-commerce) Proven experience leading multi-channel marketing teams Strong background in social media and paid advertising Skills Strategic thinking and execution ability Strong analytical and data interpretation skills Deep understanding of social media algorithms, digital advertising platforms, SEO, and content marketing Creative direction and design sensibility Project management and leadership skills Key Performance Indicators (KPIs): Revenue contribution from digital channels Social media growth & engagement rate Paid ads performance (ROAS, CAC) Website conversion rate SEO performance (ranking keywords, traffic share) Campaign ROI and execution success Brand visibility and recall metrics Tools & Platforms: Meta Ads Manager, Google Ads Google Analytics / GA4 SEO tools (Ahrefs, SEMrush, etc.) Email marketing tools (Mailchimp, Klaviyo, etc.) Design tools (Canva, Adobe Suite, Figma) CRM and analytics dashboards

Responsibilities: Marketing Strategy & Leadership: Develop and execute a comprehensive marketing strategy aligned with business goals Define quarterly and annual marketing roadmaps Lead brand positioning to ensure top-of-mind awareness and market leadership Translate company objectives into campaigns, content, and growth initiatives Manage and mentor the marketing team (social, graphics, content, ads Social Media Leadership: Oversee multi-platform social media strategy (Instagram, TikTok, X, YouTube, LinkedIn, etc.) Build and maintain a consistent brand voice and tone Track and improve: For the Social media team, engagement rate, reach, impressions, follower growth, and conversion from social media Work hand in hand to identify trends, viral opportunities, and platform-specific strategies Lead content calendars and campaign rollout Digital Marketing & Performance: Plan and execute paid marketing campaigns (Meta, Google, TikTok Ads) Optimize for CAC (customer acquisition cost), ROAS (return on ad spend), and conversion rates Manage SEO strategy, keyword growth, rankings, traffic share, email marketing campaigns, and website conversion funnels Collaborate with tech/product teams on tracking, attribution, and automation Creative Direction (Graphics & Content): Lead visual identity and ensure brand consistency across all touchpoints Supervise and guide the graphics/design team Approve campaign creatives, social media designs, website banners, and product visuals, Ensure all creative outputs are High-quality, Conversion-focused and On-brand Campaign Planning & Execution: Lead major campaigns (e.g., Black Friday, Christmas, Promotions, Giveaways) Develop Campaign concepts, Messaging frameworks, and Content rollouts Coordinate across teams (operations, finance, tech, customer support) Ensure on-time, high-impact execution Analytics & Reporting: Define and track core metrics: traffic & digital share, Conversion rates, Revenue contribution from marketing, and social performance metrics Build dashboards, deliver monthly performance reviews, and campaign post-mortems Use data to continuously optimize strategy Brand & Growth Initiatives:

Drive brand partnerships and collaboration Identify and execute growth opportunities Improve customer journey and retention strategies Support influencer and community marketing efforts Cross-Functional Collaboration Work closely with sales, operations (for demand planning), tech team (for integrations & tracking), and customer support (for feedback loops) Align marketing efforts with business operations and inventory Requirements 3–5 years in marketing (preferably digital/e-commerce) Proven experience leading multi-channel marketing teams Strong background in social media and paid advertising Skills Strategic thinking and execution ability Strong analytical and data interpretation skills Deep understanding of social media algorithms, digital advertising platforms, SEO, and content marketing Creative direction and design sensibility Project management and leadership skills Key Performance Indicators (KPIs): Revenue contribution from digital channels Social media growth & engagement rate Paid ads performance (ROAS, CAC) Website conversion rate SEO performance (ranking keywords, traffic share) Campaign ROI and execution success Brand visibility and recall metrics Tools & Platforms: Meta Ads Manager, Google Ads Google Analytics / GA4 SEO tools (Ahrefs, SEMrush, etc.) Email marketing tools (Mailchimp, Klaviyo, etc.) Design tools (Canva, Adobe Suite, Figma) CRM and analytics dashboards