Digital Marketing & Social Media Management

Responsibilities: Digital Marketing & Social Media Management: Develop and implement effective digital marketing strategies to increase CTN's visibility and generate quality leads. Manage and grow CTN's social media platforms. Create and publish engaging and high-quality content across relevant digital platforms. Develop marketing content including graphics, flyers, posters, carousels, short videos, testimonials and promotional materials. Plan and execute social media campaigns that drive engagement, enquiries and conversions. Manage online advertising campaigns and recommend strategies for improving campaign performance. Develop content for social media, email marketing campaigns, websites, and other digital channels. Monitor social media performance, engagement, and marketing trends and provide recommendations for improvement. Maintain consistency in CTN's brand identity and messaging across all marketing platforms. Traditional Marketing & Business Development: Develop and execute offline and traditional marketing strategies to increase brand awareness. Identify opportunities for school outreaches, exhibitions, seminars, educational fairs, corporate engagements and community marketing. Build relationships with secondary schools, tertiary institutions, organizations, associations and other strategic partners. Represent CTN at marketing events, exhibitions, seminars, webinars and outreach programs. Develop innovative strategies to increase public awareness and visibility of the organization. Generate new business opportunities through networking, partnerships, referrals and community engagement. Lead Generation & Student Recruitment: Generate quality leads through digital and traditional marketing activities. Follow up on enquiries and support the conversion of prospective students into successful applicants and enrolled students. Engage prospective students and parents through telephone calls, WhatsApp, email, social media, and other communication channels. Meet agreed marketing, lead generation, and student recruitment targets Develop and implement strategies to improve enquiries, applications, and enrolments. Conduct presentations, seminars, and webinars on international study opportunities. Provide timely and professional responses to prospective clients and enquiries. Reporting & Performance: Track and analyze the performance of marketing campaigns and activities. Maintain accurate records of leads, enquiries, conversions and marketing activities. Prepare weekly and monthly marketing and performance reports. Monitor industry trends, competitor activities, and opportunities within the international education sector. Continuously recommend innovative ideas to improve CTN's marketing performance and growth. Requirements: Minimum of a bachelor's degree in marketing, mass communication, or business administration or a related field. Minimum of 2 years' proven experience in digital marketing, social media management, marketing, or business development. Demonstrable experience managing and growing social media platforms. Strong knowledge of digital marketing strategies and online lead generation. Experience creating engaging social media content, including graphics and short-form videos. Experience running or managing digital marketing campaigns and online advertisements will be an advantage. Strong understanding of branding and audience engagement. Excellent written and verbal communication skills. Ability to develop and execute both digital and traditional marketing strategies. Strong organizational and reporting skills. Ability to work independently while collaborating effectively with a team. Experience in the international education, study abroad or student recruitment industry will be an added advantage. Location: Abuja (Preferred) Remuneration: NGN 250,000.00 - 300,000.00 Monthly

Responsibilities: Digital Marketing & Social Media Management: Develop and implement effective digital marketing strategies to increase CTN's visibility and generate quality leads. Manage and grow CTN's social media platforms. Create and publish engaging and high-quality content across relevant digital platforms. Develop marketing content including graphics, flyers, posters, carousels, short videos, testimonials and promotional materials. Plan and execute social media campaigns that drive engagement, enquiries and conversions. Manage online advertising campaigns and recommend strategies for improving campaign performance. Develop content for social media, email marketing campaigns, websites, and other digital channels. Monitor social media performance, engagement, and marketing trends and provide recommendations for improvement. Maintain consistency in CTN's brand identity and messaging across all marketing platforms. Traditional Marketing & Business Development: Develop and execute offline and traditional marketing strategies to increase brand awareness. Identify opportunities for school outreaches, exhibitions, seminars, educational fairs, corporate engagements and community marketing. Build relationships with secondary schools, tertiary institutions, organizations, associations and other strategic partners. Represent CTN at marketing events, exhibitions, seminars, webinars and outreach programs. Develop innovative strategies to increase public awareness and visibility of the organization. Generate new business opportunities through networking, partnerships, referrals and community engagement. Lead Generation & Student Recruitment: Generate quality leads through digital and traditional marketing activities. Follow up on enquiries and support the conversion of prospective students into successful applicants and enrolled students. Engage prospective students and parents through telephone calls, WhatsApp, email, social media, and other communication channels. Meet agreed marketing, lead generation, and student recruitment targets Develop and implement strategies to improve enquiries, applications, and enrolments. Conduct presentations, seminars, and webinars on international study opportunities. Provide timely and professional responses to prospective clients and enquiries. Reporting & Performance: Track and analyze the performance of marketing campaigns and activities. Maintain accurate records of leads, enquiries, conversions and marketing activities. Prepare weekly and monthly marketing and performance reports. Monitor industry trends, competitor activities, and opportunities within the international education sector. Continuously recommend innovative ideas to improve CTN's marketing performance and growth.

Requirements: Minimum of a bachelor's degree in marketing, mass communication, or business administration or a related field. Minimum of 2 years' proven experience in digital marketing, social media management, marketing, or business development. Demonstrable experience managing and growing social media platforms. Strong knowledge of digital marketing strategies and online lead generation. Experience creating engaging social media content, including graphics and short-form videos. Experience running or managing digital marketing campaigns and online advertisements will be an advantage. Strong understanding of branding and audience engagement. Excellent written and verbal communication skills. Ability to develop and execute both digital and traditional marketing strategies. Strong organizational and reporting skills. Ability to work independently while collaborating effectively with a team. Experience in the international education, study abroad or student recruitment industry will be an added advantage. Location: Abuja (Preferred) Remuneration: NGN 250,000.00 - 300,000.00 Monthly